There are different types of video content that you can create. Among different video types, 2D animated videos that a video animation company creates are truly versatile. 2D animated videos are great for disseminating information to your target audience. Nowadays, almost everyone knows the benefits of video content when it comes to utilizing animated videos for marketing.
Moreover, 2D animated videos are entertaining to watch and appeal to minds for the same reason. According to a study, “84% of videos help marketers generate leads.” In addition, you can find 2D animated videos on every social media platform today because of their popularity. There are diverse reasons for you to choose a 2D animated video, which shall share with you in this post.
Why Should You Opt for a 2D Animated Video?
When creating a video, you should work with the goal to develop a video that resonates with your target audience. A video shouldn’t only talk about your products or services but also tell your brand story. It is important to incorporate a story in a video because stories capture the audience’s attention. The same holds for a 2D animated video that you may create to promote your products or services. Besides, you can successfully convince and persuade your audience to interact with your brand if your video inspires them.
Additionally, a 2D animated video can help you interestingly tell your brand story to your customers. You cannot only create informative content via a 2D animated video but also keep your customers engaged with your video. There are diverse benefits of choosing a 2D animated video that we’re going to share next.
Benefits of 2D Animated Videos
The following are the benefits of choosing a 2D animated video:
- Anything Is Possible If You Choose a 2D Animated Video: It doesn’t matter what you want to convey to your audience with a video, 2D animation won’t disappoint. You may not know that sky is the limit for ideas when it comes to animated videos. Moreover, an explainer video company, like Glowza Digital, can also help you come up with a unique idea to convey your brand story to the audience if you are short of ideas. Blending compelling storytelling with unmatched visuals can help you accentuate your message in a 2D animated video.
- Abstract Ideas Are a Lot Easier to Convey with a 2D Animated Video: It’s a lot easier to convey intricate abstract ideas to your customers with a 2D animated video. However, it becomes difficult for brands to explain ideas with live-action explainer videos unless they have a substantial budget. Contrarily, animated videos that a video animation company creates don’t have such constraints. It is even possible to deliver complex concepts like blockchain or NFT (Non-Fungible Token) with 2D animation. You can break complex information into digestible pieces in a 2D animated video to successfully deliver information to the audience.
- Video Management and Production Also Become Easier with a 2D Animated Video: You need to do a lot of planning to develop live-action explainer videos. For instance, you need to arrange the actors, plan for the location, and manage loads of other things. Moreover, if it rains during the shooting, it can ruin everything. You don’t need to worry about any of the preceding things if you choose a 2D animated video. With a 2D animated video, you get complete control of the final product to change backgrounds or move characters, accordingly.
Reasons to Choose a 2D Animated Video
The following are reasons for businesses to choose a 2D animated video:
- 2D Animated Videos Are Engaging: Animated videos are visually engaging, as they effectively capture the audience’s attention. Visual content in a 2D animated video makes viewers stop and watch it till the end. Conversely, the attention span of people is notoriously short when it comes to reading text about products or services. Hence, choosing 2D animated videos to market your products or services is advantageous as they effectively engage the audience.
- It Allows You to Connect with the Audience Emotionally: You may still remember the cartoons you watched when you were a child. You can remember your childhood cartoons till today because you felt an emotional connection with those cartoons. Similarly, 2D animated videos have the power to emotionally connect the viewers. An animated video is an investment worth making for the preceding reason.
- 2D Animated Videos Are Concise Yet Highly Effective: 2D animated explainer videos allow you to quickly convey information about your products and services to the audience. You cannot only capture your audience’s attention via 2D animated videos. But also help your audience retain the information you convey to them.
- 2D Animated Videos Aren’t Costly: Unlike live-action videos, 2D animation doesn’t cost much to create and produce. It is understandable you don’t need to hire actors, location, and bear other expenses like lighting, sound, etc., to create 2D animated videos. Moreover, creating 2D animated videos also costs less than developing a 3D animated video.
- You Can Make Changes to a 2D Animated Video If Your Brand Evolves: When you make changes to your logo, you need to replace your calling cards with new cards. Moreover, making changes to some forms of content is difficult, unlike 2D animated videos. You can make changes to content in a 2D animated video as your brand evolves. It’s another good reason you have to opt for a 2D animated video.
- 2D Animated Videos Serve the Same Purpose as a Guided Tour: Some forms of content, such as infographics require a lot of reading. Further, you cannot quickly convey information to the audience while also allowing them to retain it via infographics. Furthermore, poorly made infographics can baffle the audience. On the other hand, 2D animated videos serve your audience the same purpose as a guided tour. They tell your audience to focus first on what you want them to focus on. It doesn’t only help the audience focus but also lets them absorb the information you convey to them without confusion.
2D animated videos that a video animation company can create are advantageous to use in many ways. Further, you have various reasons to choose a 2D animated video. Lastly, the following are reasons for businesses to create 2D animated videos:
- 2D Animated Videos Are Engaging
- It Allows You to Connect with the Audience Emotionally
- 2D Animated Videos Are Concise Yet Highly Effective
- 2D Animated Videos Aren’t Costly
- You Can Make Changes to a 2D Animated Video If Your Brand Evolves
- 2D Animated Videos Serve the Same Purpose as a Guided Tour
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