What is social media marketing?
Social media is a catch-all term for any interactive digital community. For example, Twitter is a platform designed to allow people to share short messages and social media links with others. Facebook, on the other hand, is a complete social networking site where users share updates, photos and videos, join events and groups, and do many other activities.
Social media marketing involves using popular social media platforms to connect with your target audience and market your brand’s products and services. There is nothing new in the market.
For example, “content marketing” may be popular right now. But it has been since at least 1900 when the tire company Michelin (with a “y”) created the Michelin guide to entice tourists to drive more, checking out different restaurants across France. .
Paper. Celebrating restaurants and chefs. The tire industry did. To sell more tires.
It’s like what we all do today!
Incredibly, John Deere’s Le Sillon won the French five-year-old, in the first edition in 1885. Social media is no different.
Social networking hasn’t changed marketing. It’s not new. The principles behind building an audience of active users on TikTok aren’t really that different from doing the same thing on AOL’s pages nearly two decades ago. go. Of course, some things are clearly different. Art standards have evolved significantly. The rules of engagement are different. In other words, the planning method has been developed.
Social Media Marketing is an online interactive cooler that works 24/7 in all time zones on the planet.
You can use it to build awareness, create and promote good word of mouth (both traditional and offline), and at the same time build strong credibility for your organization. So it’s not “new” per se.
Social media marketing takes things that have been around for decades, like the town square in some feudal states centuries ago, and combines them with a megaphone to make the same conversation in any other country seem like it. in the known world. This can be confusing or make older people see “real life” and “social media” as two different environments. However, young people are often not of the same opinion. Imagine the impact of this quote from a recent Financial Times article. China, which monitors and monitors its social media platforms such as WeChat, recently began cracking down on “thousands of protesters” online, banning them for life.
5 Important Reasons Why Social Media Marketing Is Important For Marketing Today
Social media marketing has obvious drawbacks.
For starters, you can’t just feed people bland, canned messages like you used to, without expecting some kind of response. Or something that worked yesterday on one channel, is almost guaranteed to not work the next day.
Fortunately, the positives outweigh the negatives. Here are five important benefits of social media marketing.
1. The increasing influence of social media on search results
There are words about Facebook that can now be applied to any social channel. People don’t go to Facebook (or TikTok, or LinkedIn, etc.) to work. They go there not to work. Thus, the defining characteristic of social media is its ability to remain calm.
You may find something or see advice you didn’t want before. So, while it’s good for research, it’s also why social media doesn’t often refer to accounting as research.
The good news is that search is changing and changing with the introduction of social media. Many consumers have heard that YouTube is the second largest search engine on the planet. And it’s not bad. But no sign is perfect.
For starters, all your search results are personalized. They are influenced based on the previous websites you have visited, videos watched, questions made, and other connections you have made through that digital identity that connects everything together (for example, your Gmail account).
Search engine results pages (SERPs) are now integrated, showing different types of ads based on the question or query you are asking. For example, type in a recent sports event that ended, such as Liverpool (good guys) vs. Man City (villains), you will also get instant YouTube suggestions, including highlights, interviews, reactions from -match and Sequel.
2. User Generated Multi-Format Content
Think back to how Google’s SERP is. Ten blue links. About three ads above these sometimes. And he is.Their goal is always to bring you the best answers to your questions, as soon as possible. This also started in recent years. You have SERPs without clicking where Google provides quick answers so that the searcher does not have to worry about further research. So why pull those YouTube results from the previous example, or the Twitter search box?
Because Google has realized that people want to read real discussions of people’s opinions on certain types of questions – not just get links to anonymous company websites. They now know that if you’re looking for “research” you’re really looking for comparisons, tutorials and walkthroughs – which means the best “answers” are not boring text-based articles, but is a solid video. switching between narrators and presentations.
3. The variety of content is increasing, rapidly
Don’t shoot the messenger. But most people and businesses will never go “viral”.It is a chimera designed for:
A few footprints have a lot of power.
Those who are lucky when the stars line up for a hundred years. Or those who have no sense to do something bad or stupid and they are memorable in GIF forever.
So let’s stop saying “viral” and call it “amplification” instead. This is a perfect example.
Len Markidan is a great salesman and a great guy with a great sense of humor. Nowhere is this more evident than when he updates his LinkedIn profile to highlight how he “works” on various social platforms because they stole all of his data. (More on that in the next tip below.)
Within a few days, his “resume update” made a difference on LinkedIn, much to the delight of other SaaS customers.
4. Customer data increases ROI
Contrary to popular belief, social media advertising is not “free”.
Of course, it’s cheap (speaking). Consider CPM or CPC of LinkedIn ads on billboards or TV and we are talking day and night.
One of the reasons why social media advertising is cheaper is that you can target exactly who you want to reach, so avoid spending a lot of money unnecessarily. If you want to broadcast a radio ad, they can give you zip codes, as well as trivial data points like household income.
If you want to run a LinkedIn ad, you can enter the location, job, and job title of the target market you want to reach. You can analyze firmographies for company size, growth rate and other questions that help you decide if they can afford your widget (or not).
