Gaining real followers on Instagram is the first step in building an audience on the platform. Learn how to achieve it with these 8 effective tips
If you have a business account, a brand or are an influencer, surely you know how complicated it can be to increase your Instagram followers; but you don’t have to worry anymore. Here you will learn some strategies to grow your audience.
Growing your Instagram account can be a challenge, especially if we talk about your brand account, your business or your Influencer account; That is why it is necessary to work on strategies that allow you to get real followers on Instagram that help you increase the visibility and interactions of your publications.
Growing your profile is complicated, especially if we talk about strategies to gain followers on Instagram for free. However, the best way to get followers is by offering quality content and applying some strategies within the platform to spread it. Some influencer accounts have even found it necessary to buy followers, and if you’re considering it, make sure you use a reliable service.
Here are some effective tricks and techniques to increase your reach and get followers on Instagram.
1. Create a business or creator profile
The first step to gain real followers on Instagram is to create a business profile or a creator profile, as appropriate to your account activities.
Doing so will allow you to have valuable information and tools from Instagram at your disposal, such as the statistics of your account and your publications and the possibility of investing in ads within the platform to grow your account.
To create a business profile or convert your personal account to a business account, the first thing you need is a Facebook page linked to your account. After this, creating your business profile is quite simple.
2. Optimize your profile
Before making the decision to follow you, most Instagrammers will take a quick look at your profile, so you want to make sure it has all the necessary elements to have an attractive account. To do this you can work on the following elements:
- Profile photo: Choose a photo that is representative of your account. If we are talking about your business account, it is a good idea to add the logo in the profile image.
- Biography: The biography is a key element, but unfortunately it is a common mistake to underestimate it. This must be concise, attractive and representative so that your potential followers know what to expect from your account as soon as they read it.
- Contact information: Depending on the type of account, it will be a good idea to add your email or any other contact channel so that your followers and potential customers can communicate with you directly.
- Link to your website: The bio is one of the few places where the platform allows you to add clickable links, so make sure you take advantage of it to redirect traffic to your website.
3. Create an agenda of content and communication tones
Planning what you want to communicate and how to do it is important in any communication channel, including Instagram. The first thing you need to do is determine the type of content you want to generate from your account goals.
For example, if your goal is to humanize your brand, show your work team and don’t be afraid to show yourself so your followers know who is behind the account they follow. Likewise, you can offer valuable content in different categories that are aligned with the values of your brand to attract users within your niche.
4. Define the frequency of publications
Posting constantly will help you gain real followers on Instagram progressively and this is a crucial aspect to grow your account.
When starting on the platform, it is recommended to make between 5 and 3 posts per week, but as your account grows, the frequency of posts should increase. Also, you should not only focus on the posts in your feed, but you can add 5 or 7 weekly stories to your schedule.
5. Determine the best time to post
By having an Instagram business account, you will have access to valuable information, such as the usage habits of your followers and the times and days when there is a greater volume of your followers online.
While posting at the times with the most statistically logged-in users isn’t a guarantee of success, it’s a great starting point to start experimenting with posting at different times and days.
6. Creativity and design
We will not get tired of saying it, Instagram is a visual platform, so the aesthetic aspect of your photos, images and videos is key to the success of your publications and the potential of your account to get real followers on Instagram.
Be sure to create a distinctive aesthetic for your account that will help you stand out from your competition. For this, you can turn to different design tools that help you create impressive images for your feed.
7. Take advantage of lives and video content
Although Instagram was initially a platform exclusively for photographs, little by little it has given relevance to video content. It becomes even more evident when looking at the latest features incorporated by the platform: Reels, IGTV and Instagram Live.
Using these content formats will help you create relevant content for your followers. Make sure you know the characteristics of each one and apply them in your video content strategy.
8. Collaborate with other accounts
No one is an island and this is especially true on Instagram. The most basic principle of the platform is to generate interactions and what better way to do it than with other accounts that pursue a similar objective.
Identify which are the relevant accounts within your niche and interact with them enough to propose a collaboration in which both benefit. This is especially effective if you do it with accounts whose brand promise is complementary to yours, but does not represent direct competition.
